Why does every company think evolving the product is moving in to other spaces?
In a couple of days Instagram is according to rumors launching a new feature, 5-10 seconds of video. Note that this has not been confirmed by Facebook, but it wouldn’t be a surprise.
So the time when Instagram was all about taking, editing and sharing photos may be over. Why can’t you just focus on making photos better? Focus on what you do best and always go back to the reason your users signed up in the first place, for the photos. With this said, I do not wish for this to happen, and with Vine already in the market, it will be hard to win.